The Transformative Power of AI in Content Creation

Transformative power of AI in Content Creation article

Never have I been this happy and excited on the topic of AI in content creation! Normally, the words 'content' and 'creation' make me cringe.

But why? Isn't that what I'm supposed to do? Create content? I think it's just the word "content" that gets my back up. Content. Content. Content... until you're sick of hearing the dang word.

In the past, I felt like I was just spewing out pages - instead of actually enjoying the process of helping my readers find answers to their questions.

But coming up with ideas is hard. Your brain freezes.

You chill out for a few days... (in other words, "give up.")

Where the Inspo Came From for AI in Content Creation!

Susan at work on iMac and Dell curved screen monitorMy Workstation

After a few days off, you're chomping at the bit and ready to get back in the saddle. The old "Keep calm, and carry on" feeling of perseverance hits you!

I love my website hosting platform. It's an all-in-one deal.

And now it's even better.

Meaning?

You not only get the hosting with your domain name automatically renewed every year at Solo Build It! (one thing less to worry about), but you get a fantastic page-builder known as BB2 (Block Builder 2 - a super-duper upgrade from Block Builder 1 which was far more HTML-ish).

BB2 features drag and drop page-building blocks, and I love it. Did I say I love SBI!? Yup. I did. You don't need to know any HTML to get the page-building job done.

Jeez, I almost forgot to mention that you now get access to Tai.

Our Founding Father

Ken Evoy is the founder of SBI! which is Solo-Build-It! and has been in business for over 2o years. I've been with SBI! since 2010!

What you're reading now is written without AI's help; I'm feeling that inspired! But what brought about that change for using AI in content creation?

SBI! and Tai! It's all their doing...

As mentioned above, SBI! is my website host, and "Tai" is their newest addition to their site-building tool kit.

I had the pleasure of Beta testing "Tai" - and to say it's "great" is a true understatement (of epic proportions.)

I Can See Clearly Now...

Prompt Build It!

With "Tai," I've been able to see clearly what to ask in a prompt because I've got "PBI!" also known as Prompt-Build-It!

(Apologies for all the exclamation points; that's SBI!'s fault - they have them in their trademarked name...) so bear with me.

TAI - four areas of the app

With PBI! I never miss a step in crafting perfect prompts that actually bring back content that works for me, rather than against me.

In the not-so-distant past, (let's face it - most folks only began "prompting" about a year or so ago), I was creating some really puny prompts. I'd no idea what to say in a prompt. I'd say, "Please," and "Can you."  Our "Help Elf" at SBI! says, use the imperative. Not pretty please...

Why? Because you can't hurt Tai or any AI provider's feelings. There's no need for politeness. (Hard habit to break, sorry). But Help Elf was right. Your prompt needs direction and purpose when you're using AI in content creation.

"Tai" uses AI (artificial intelligence) and means "Transformative AI" and boy has it ever been "transformative" for me!

My Creativity Knows No Bounds!

I've created eight pages over the past two weeks, and never before have I been "this inspired" to create "that much" content and be so in tune with my work!

Those eight pages are:

How to Write Professional Midjourney Prompts

Prompt Engineering is Revolutionizing Content Creation

How to Write a Prompt for AI

Create Outstanding Artistic Images with Midjourney

Making Dehydrated Food Gifts

Dehydrating Food at Home

How to Dehydrate Pumpkin

Pros and Cons of Dried Fruit

And ALL those pages have been run through "originality.ai" and have "JAY" applied to them.

What the heck is JAY?

JAY means "Just Add You" and before you ask, "What does that mean?" - I'll say this:

Whenever you use AI to help you generate content, whatever it spits out, you MUST add your spin on it.

You cannot, and should not, use the AI-generated content verbatim. Why? Because that content will get flagged as AI-generated - defeating the whole purpose of using AI to help you in the first place, right? Right.

That means a rewrite, sure, but the thing with AI is this: It can create outlines of what to write about as oftentimes we just sit and stare at a blank page... feeling equally as blank as the page.

Once Tai's AI has helped me with its suggestions, I find it quite a joy to rewrite and add me to the "content." (Jeez, I still hate that word).

Google Wants Originality, Personality, Experience, Authority, Trustworthiness... (And Your Firstborn)

Don't forget that Google still wants original content, and our readers deserve it.

Google is looking to EEAT us alive: they want experience, expertise, authority, and trustworthiness. That's how pages are going to be ranked.

Through the years, there have been 8 Major Google Algorithm changes. And I have been through each and every one of them (and survived).

  1. Panda, February 2011
  2. Penguin, April 2012
  3. Hummingbird, August 2013
  4. Mobile, April 2015
  5. RankBrain, October 2015
  6. Medic, May 2018
  7. Bert, October 2019
  8. Core Updates, 2017 to present

The newest Google algo is EEAT and due to the proliferation of AI pages being pumped out at warp speed, Google are looking for content that shows the writer has experience and expertise on the topic at hand, which leads to authority.

If your readers like you and what you write, they'll trust you. Yep, that's where the trustworthiness part of the new algo comes into play.

But what does that all really mean?

If you don't know what you're talking about and have 1200 words on a page that are purely AI-generated - Google will know. If there's nothing personal about those 1200 words - you won't get found.

However, on the bright side, what we've ALL been doing at SBI! is paying attention to EEAT - and that's all because of Dr. Ken Evoy. He's drummed into our noggins that we must strive to be the best we can be. It starts with CTPM.

Content. Traffic. Presell. Monetize.

In that order.

Look, get SBI! today and learn the right way to build a website.

I've been with Solo-Build-It since 2010 with the birth of Easy-Food-Dehydrating.com plus I have a couple of WordPress sites too.

My Newest SBI! Venture

My latest website venture is ePubTechReviews.com - where you're at right now -  which delves into the tech world of self-publishing books, creating videos and AI for the average guy.

I just had to do it. I just love all things publishing and have been "doing it" since 1980.

I love to write, but when I just can't find the words or the right topic, that's where AI comes in. Specifically "Tai" with PBI! (Prompt Build It!) along with "Tai Freestyle" for my website pages.

Think of Tai Freestyle as ChatGPT or Claude. No offense to BARD (I just haven't signed up for it yet!) Ha.

Tai is available through your subscription to SBI! - whether you're a full user like I am - or a devoted WordPress user. It has a nifty WordPress plugin.

Tai is 'paid for' by purchasing tokens/credits - just like ChatGPT - only you won't NEED ChatGPT anymore...

Get "The Fully Monty" SBI! here.

Get SBI! for WordPress here.

Tell 'em Susan sent ya!

Thanks for stopping by to read about AI in content creation. Used responsibly, AI will be better than sliced bread.

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Susan Gast Author and Marketer

Susan Gast created ePubTechReviews.com to provide insight and inspiration (and product reviews!) to indie publishers and video creators. Having been in this industry since 1980 in one form or another, Susan has lots of wisdom to impart from her own trials and tribulations over the decades.

She is featured in the Mother Earth News blog, and on Solo Build It! (SBI!) who hosts this site. Read her first SBI! interview and her second SBI! interview. Susan runs an additional SBI! website: Easy Food Dehydrating. She also runs her namesake site SusanGast.com on Solo Build It! which showcases the books she has written since 2012.

Want to send Susan a quick message? Visit her contact page here. She'd love to hear from you!